• marketing planning and the industry of the future.
• New century variables, dimensions of marketing opportunities and risks.
• Marketing research as a marketing differentiating tool and marketing information.
• determining the prospective market.
• the foundations of market fragmentation.
• formulating competitive marketing objectives.
• Analysis of competitive advantages and costs in the light of overall quality concepts.
• SWOT analysis.
• Promotional and sales activation issues
• the role of promotion and activation in the integrated marketing process
• Marketing factors influencing the planning and campaigns promotion .
• Marketing strategies and promotional activity.
• Planning promotional campaigns.
• formulation of promotional goals
• determining and distributing advertising funds
• methods for designing advertising media and determining the degree of saturation in each of them.
