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Marketing Operations Management Program

The aim of the program is to develop knowledge and skills of participants to know how to manage marketing operations and promote efficiently

Price & Date

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SAR 2,500.00
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Overview

Agenda

• marketing planning and the industry of the future.
• New century variables, dimensions of marketing opportunities and risks.
• Marketing research as a marketing differentiating tool and marketing information.
• determining the prospective market.
• the foundations of market fragmentation.
• formulating competitive marketing objectives.
• Analysis of competitive advantages and costs in the light of overall quality concepts.
• SWOT analysis.
• Promotional and sales activation issues
• the role of promotion and activation in the integrated marketing process
• Marketing factors influencing the planning and campaigns promotion .
• Marketing strategies and promotional activity.
• Planning promotional campaigns.
• formulation of promotional goals
• determining and distributing advertising funds
• methods for designing advertising media and determining the degree of saturation in each of them.

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